Experience

Managing Director, Open Source Solutions

Net Tango / January 2019 - Present
Louisville, KY
Net Tango specializes in .Net and PHP software development, Drupal, WordPress, and .Net enterprise-level websites, and digital strategy.

• Serve as a member of the leadership team in providing strategic direction to maximize the growth and profitability of the open-source solutions line of business. Lead on developing and executing strategies related to customer growth and retention, revenue objectives, and key services and pricing. Streamline business and development processes to optimize workflow and ROI.

• Lead multidisciplinary teams on $75-500K+ enterprise-level Drupal and WordPress website design and development projects. Serve as the lead voice on projects, driving the clarification and documentation of strategic and technical requirements, and managing expectations and implementation.

• Coach, develop, and manage the performance of a four-member team of designers, application developers, and project managers/coordinators. Recruit, interview, and hire professional staff, conduct regular one-on-one staff meetings, and prepare annual performance evaluations.

Accomplishments:

• Serve as the primary project manager and point of contact for a multiyear project to redesign Nashville.gov, the Metropolitan Government of Nashville and Davidson County, Tennessee website (4.2M annual users, 21M annual page views). The project objective is to develop a citizen-centric website focused on providing users with services and information from 60+ local government departments, featuring interactive components and third-party integrations, including Google Maps, YouTube, payment processing, Active Directory, and SearchStax.

Select Clients: Metropolitan Government of Nashville and Davidson County, LG&E and KU, Baptist Health, AT&T, Louisville MSD, Louisville Water Company.

Founder and Director

Haiti 323 Project / January 2015 - Present
Louisville, KY
Haiti 323 Project is a 501c3 nonprofit that teaches Haitians vocational skills.

• Leading a cross-cultural team of staff, volunteers, and board members, serve stateside to manage program development, marketing and communications, fundraising and donor relations, event planning, and accounting.

Accomplishments:

• Planned and marketed five annual fundraising initiatives as a part of Give For Good Louisville, resulting in record-breaking donations in 2020, a 900%+ increase over the inaugural campaign.

• Developed SEO and SEM plans, generating ~$10K in in-kind donations annually.

• Created an SEO plan for a new Haiti 323 Project website that ranks on Google’s first page for 10 keyword phrases.

• Manage a Facebook page delivering 23%+ engagement for 2019—2021 posts, and a monthly E-newsletter with a ~37% open rate and a ~3.7% click-through rate versus the nonprofit average of 25.17% and 2.79%, respectively.

Project & Marketing Manager

Net Tango / June 2010 - September 2016
Louisville, KY

• Served as the primary point of contact for 50+ private and public sector clients across the U.S. Led multidisciplinary teams through all phases of projects, providing direction and coaching to ensure on-time and on-budget delivery. Facilitated and managed communication across teams, including senior team members, clients, and stakeholders.

• Spearheaded digital marketing, social media, and SEO strategies. Analyzed and reported on critical metrics using internal and external research tools. Created website content, marketing collateral, and social media and blog posts. Briefed staff and clients on best practices and industry trends.

Accomplishments:

• Managed a year long web design and development project for one of the nation’s largest master planned communities, the City of Irvine, California (www.cityofirvine.org). With 1.4M users and 5.4M annual page views, the website is the City’s primary communication gateway for residents, businesses, visitors, and City employees.

• Led the creation of an employee and physician communications portal for one of Kentucky’s largest comprehensive health systems, KentuckyOne Health, with over 200 locations and 12,000 employees (insidekentuckyonehealth.org).

• Featured in Business First as “20 People to Know in Technology.” (November 2014).

Select Clients: City of Louisville, City of Irvine, Baptist Health, KentuckyOne Health, Goodwill Industries of Kentucky, Kentucky Science Center, Louisville Water Company, Louisville MSD.

Director of Marketing

Davis Jewelers / August 2006 - June 2010
Louisville, KY

• Administered a $400K annual marketing budget in directing all aspects of marketing and agency relations, including strategy development, art direction, branding, copywriting, digital/social media planning, graphic design, event planning, media and community relations, media buying, and website management.

Accomplishments:

• Redesigned a static website to create an interactive user experience showcasing 175 products, resulting in 50,000 unique visits and $90K in sales within 24 months and an IABC/PRSA Landmarks of Excellence Award of Merit for Online Communications.

• Developed and executed radio, television, direct mail and website and E-newsletter campaigns that generated $1M in sales during the 2009 holiday season.

• Organized and marketed 19 in-store events, including The United Heart Giveaway (May 6, 2009), which was covered by all four local news stations and dozens of affiliates from across the U.S.

Marketing Administrator

Frazier History Museum / October 2004 - August 2006
Marketing Administrator (August 2005—August 2006), Marketing Associate (January 2005—August 2005), Marketing Intern (October 2004—January 2005)
Louisville, KY

• Led internal and agency marketing communications, including advertising, branding, crisis management, executive visibility, digital marketing, public relations, special events, marketing research, and media tracking. Coordinated and participated in local print, radio, and television interviews.

Accomplishments:

• Led marketing for the Frazier History Museum’s most successful event in 2005, The Great Key Caper, resulting in a record attendance of 1900, local news coverage, and a television interview.

• Organized and marketed the Frazier History Museum’s first re-enactors’ program fundraiser, The Historical Ball, doubling expected attendance and generating local news coverage.

• Collaborated with a marketing consultant to rebrand the museum, engaging in consumer research, brand and message development, media policy and management, graphic standards development, advertising, promotion, and event planning.

Technical Skills

Content Management Systems
WordPress, Drupal, Squarespace, DotNetNuke

E-newsletter Tools
Mailchimp, Constant Contact, Emma

Design Tools
Photoshop, Canva

SEO/SEM
Yoast, SEO PowerSuite, Moz, SEM Rush, Spyfu

Pay-Per-Click
Facebook, Google, Bing

CRM and Marketing/Sales Software
Hubspot, Insightly, Aplos

Website Analytics and User Feedback
Google: Analytics, Tag Manager, Optimize, and Data Studio

Hotjar, VWO, Optimizely

Task Integration/Automation
Zapier